TikTok is more than simply a platform for viral dances and trends; it’s changing the way marketers communicate with customers and creating unparalleled advertising success. As businesses embrace TikTok’s distinct...
The 2024 presidential election in the United States is expected to establish new records for political ad expenditure, with forecasts projecting a historic $12 billion by election day – more...
ChiefMartec and MartechTribe report that there are more than 14,000 martech tools available. It’s an overwhelming number that no one can keep track of. To make matters worse, many of...
There has been a constant drumbeat that websites should switch to first-party data, which many say is better anyway, ever since Google said it would get rid of third-party cookies....
AI is seen as a must-have competitive tool by many C-level leaders. A new study from IBM’s Institute for Business Value says that 75% of CEOs think that having the...
As the CEO of a marketing and PR firm, I’ve seen an interesting trend over the past few years: big towns all over the world are going digital, which is...
Our company looked at over 50 closed deals as part of a two-year study of how content was used in four different businesses. The end result? We were unable to...
AI-powered fakes are a new and dangerous threat to brands today. Consumers don’t trust these smart copycats, and their actions hurt brand names and bottom lines. How much? There is...
New products built on data, AI, CRM, and trust will help teams work smarter when they come out in the summer of 2024. The updates in this edition save companies...
These kinds of questions are asked to me all the time: “How can we get more out of {ESP name}?” For starters, I want to make it clear that it’s...