Rapidly evolving generative AI models promise to assist grow marketing and sales processes by automating customer interactions. Are brands willing to let digital assistants take over certain aspects of the consumer journey?...
Consumer privacy has become a top priority in the digital advertising sector. New legislation and growing public concern over data gathering tactics have led firms to reconsider their strategy. As leaders in...
“When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know...
One of the problems with Google Analytics 4 (GA4) is that it’s hard to use. Other complaints sound like people want Universal Analytics (UA) back. The time when UA was...
You may have heard that “agile is dead.” Agilists have overused jargon, prioritized procedures and changes over people, and seen agile as a religion rather than an ongoing approach to...
The customer experience has completely changed from a transactional one to a truly helpful one. For retail brands to stay useful to customers, they need to fit in and be...
When sending eye-catching emails, templates may seem like the best option, especially when deadlines approach. However, as I’ve seen from working on thousands of campaigns for clients across industries, custom...
In email, a mistake might feel like the end of the world since so many people can see where we went wrong. A error in the topic line. The incorrect...