Brands Can Manipulate the Media Landscape During Political Ad Campaigns
The 2024 presidential election in the United States is expected to establish new records for political...
Continue ReadingWhat Technology Do You Think Will Win the Martech Race?
ChiefMartec and MartechTribe report that there are more than 14,000 martech tools available. It’s an overwhelming...
Continue ReadingWe Need to Think Again About Why We Don’t Allow Third-Party Cookies
There has been a constant drumbeat that websites should switch to first-party data, which many say...
Continue ReadingHow to Use Customer Behavior Data to Make the Buying Journey Better
Our company looked at over 50 closed deals as part of a two-year study of how...
Continue Reading4 Email Tips to Keep Customers Coming Back
That’s not how sales work at all. You might reach more people if you send a...
Continue ReadingTips for Keeping Your Brand Safe During a Digital Shift
In 2024, digital transformation will be very important because more and more deals will be done...
Continue ReadingEven Effective Demand Generation Is Ineffective Without Brand Marketing
I’ve worked in demand creation for more than ten years and have had a lot of...
Continue ReadingThe Power of Storytelling to Create Lasting Brand Impact
Since people are naturally social, why use long decks, lots of data points, and jargon-filled messages...
Continue ReadingAdobe Continues to Bring Out GenAi Capabilities Across Their Platform
“When we think about the magic and value of AI, we know that it actually comes...
Continue Reading3 Reasons Why GA4 Outperforms UA
One of the problems with Google Analytics 4 (GA4) is that it’s hard to use. Other...
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