Brands Can Manipulate the Media Landscape During Political Ad Campaigns
The 2024 presidential election in the United States is expected to establish new records for political...
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What Technology Do You Think Will Win the Martech Race?
ChiefMartec and MartechTribe report that there are more than 14,000 martech tools available. It’s an overwhelming...
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We Need to Think Again About Why We Don’t Allow Third-Party Cookies
There has been a constant drumbeat that websites should switch to first-party data, which many say...
Continue Reading How to Use Customer Behavior Data to Make the Buying Journey Better
Our company looked at over 50 closed deals as part of a two-year study of how...
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4 Email Tips to Keep Customers Coming Back
That’s not how sales work at all. You might reach more people if you send a...
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Tips for Keeping Your Brand Safe During a Digital Shift
In 2024, digital transformation will be very important because more and more deals will be done...
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Even Effective Demand Generation Is Ineffective Without Brand Marketing
I’ve worked in demand creation for more than ten years and have had a lot of...
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The Power of Storytelling to Create Lasting Brand Impact
Since people are naturally social, why use long decks, lots of data points, and jargon-filled messages...
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Adobe Continues to Bring Out GenAi Capabilities Across Their Platform
“When we think about the magic and value of AI, we know that it actually comes...
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3 Reasons Why GA4 Outperforms UA
One of the problems with Google Analytics 4 (GA4) is that it’s hard to use. Other...
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