The Advertising Industry’s Compliance with Privacy Regulations
Consumer privacy has become a top priority in the digital advertising sector. New legislation and growing...
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“When we think about the magic and value of AI, we know that it actually comes...
Continue Reading3 Reasons Why GA4 Outperforms UA
One of the problems with Google Analytics 4 (GA4) is that it’s hard to use. Other...
Continue Reading5 Strategies for Advancing Agile Marketing to Generate Real Business Outcomes
You may have heard that “agile is dead.” Agilists have overused jargon, prioritized procedures and changes...
Continue ReadingReception Marketing Can Help Develop Trust and Loyalty in Retail
The customer experience has completely changed from a transactional one to a truly helpful one. For...
Continue Reading5 Effective Techniques to Improve Your Email Marketing Designs
When sending eye-catching emails, templates may seem like the best option, especially when deadlines approach. However,...
Continue ReadingHow to Survive and Learn from Your Email Marketing Errors
In email, a mistake might feel like the end of the world since so many people...
Continue Reading4 Effective Strategies for Creating a Clean and Engaged Email Database
A low-quality email database containing inactive addresses, spam traps, or people who have never opted in...
Continue ReadingNew Social Media Trends in the Financial Sector in 2024
In recent years, financial service businesses have embraced social selling programs and staff advocacy. Those who...
Continue ReadingThe Secret to Expanding Your Business in 2024? Personalization.
A new year brings fresh prospects for advancement, but where do they lie? In new markets,...
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