How TikTok Is Changing Brand Promotion
TikTok is more than simply a platform for viral dances and trends; it’s changing the way...
Continue ReadingBrands Can Manipulate the Media Landscape During Political Ad Campaigns
The 2024 presidential election in the United States is expected to establish new records for political...
Continue ReadingWhat Technology Do You Think Will Win the Martech Race?
ChiefMartec and MartechTribe report that there are more than 14,000 martech tools available. It’s an overwhelming...
Continue ReadingWe Need to Think Again About Why We Don’t Allow Third-Party Cookies
There has been a constant drumbeat that websites should switch to first-party data, which many say...
Continue Reading5 Ways to Use AI to Revolutionize Customer Service
AI is seen as a must-have competitive tool by many C-level leaders. A new study from...
Continue ReadingGlobal Smart Cities Provide Marketers with Insights on Urban Digital Change
As the CEO of a marketing and PR firm, I’ve seen an interesting trend over the...
Continue ReadingHow to Use Customer Behavior Data to Make the Buying Journey Better
Our company looked at over 50 closed deals as part of a two-year study of how...
Continue ReadingHow to Keep Your Brand Safe from AI Dupes
AI-powered fakes are a new and dangerous threat to brands today. Consumers don’t trust these smart...
Continue ReadingImproving Time-Saving Tools Is Part of Salesforce’s Summer 2024 Release
New products built on data, AI, CRM, and trust will help teams work smarter when they...
Continue Reading4 Things You Can Do with Your Present ESP to Get More People to Open Your Emails
These kinds of questions are asked to me all the time: “How can we get more...
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