Brands Can Manipulate the Media Landscape During Political Ad Campaigns
The 2024 presidential election in the United States is expected to establish new records for political...
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5 Ways to Use AI to Revolutionize Customer Service
AI is seen as a must-have competitive tool by many C-level leaders. A new study from...
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How to Use Customer Behavior Data to Make the Buying Journey Better
Our company looked at over 50 closed deals as part of a two-year study of how...
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4 Things You Can Do with Your Present ESP to Get More People to Open Your Emails
These kinds of questions are asked to me all the time: “How can we get more...
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How Marketers Can Use the Best Features of Both Digital and Traditional TV
The constant advance of digital technology has caused a huge change in the way people watch...
Continue Reading 4 Email Tips to Keep Customers Coming Back
That’s not how sales work at all. You might reach more people if you send a...
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Tips for Keeping Your Brand Safe During a Digital Shift
In 2024, digital transformation will be very important because more and more deals will be done...
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Even Effective Demand Generation Is Ineffective Without Brand Marketing
I’ve worked in demand creation for more than ten years and have had a lot of...
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The Power of Storytelling to Create Lasting Brand Impact
Since people are naturally social, why use long decks, lots of data points, and jargon-filled messages...
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How Iron Mountain Uses Conversational AI to Increase Engagement and Income
Rapidly evolving generative AI models promise to assist grow marketing and sales processes by automating customer interactions. Are...
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