How TikTok Is Changing Brand Promotion
TikTok is more than simply a platform for viral dances and trends; it’s changing the way...
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Brands Can Manipulate the Media Landscape During Political Ad Campaigns
The 2024 presidential election in the United States is expected to establish new records for political...
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What Technology Do You Think Will Win the Martech Race?
ChiefMartec and MartechTribe report that there are more than 14,000 martech tools available. It’s an overwhelming...
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We Need to Think Again About Why We Don’t Allow Third-Party Cookies
There has been a constant drumbeat that websites should switch to first-party data, which many say...
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Global Smart Cities Provide Marketers with Insights on Urban Digital Change
As the CEO of a marketing and PR firm, I’ve seen an interesting trend over the...
Continue Reading How to Use Customer Behavior Data to Make the Buying Journey Better
Our company looked at over 50 closed deals as part of a two-year study of how...
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How Marketers Can Use the Best Features of Both Digital and Traditional TV
The constant advance of digital technology has caused a huge change in the way people watch...
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Tips for Keeping Your Brand Safe During a Digital Shift
In 2024, digital transformation will be very important because more and more deals will be done...
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Adobe Continues to Bring Out GenAi Capabilities Across Their Platform
“When we think about the magic and value of AI, we know that it actually comes...
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3 Reasons Why GA4 Outperforms UA
One of the problems with Google Analytics 4 (GA4) is that it’s hard to use. Other...
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