Using social media analytics for measurement
Once you define your metrics and strategy you need to measure or track performance. Business decisions are largely influenced by the reaction of your social audience to the type of campaigns and social content that is shared. Social media analytics helps you determine if the efforts put in added value to your business. Getting audience analysis of sentiments towards your content, campaign and product can give you insights about optimizing your content marketing services. These analytics are instrumental in improving internal teams’ responsiveness to comments and increasing engagement. The benefits of having a social media analytics team include deriving insights into your ideal target market; their audience size, audience profile, reach and engagement, traffic, content analysis, sentiment analysis, community responsiveness and competitor benchmarking. Knowing the most shared content and understanding sentiments, can help you replicate content and build networks with frequent users
Developing a good content marketing strategy
A good content strategy is a result of an effective and holistic digital strategy. Based off analytics data, you can segment audiences by age, location, interests, preferences and decide what your audience finds value in reading.
Compelling content is the only way of winning quality traffic. In knowing your audience persona, high-engagement rates are possible, giving businesses scope to be influencers in the social media world.
For effective content marketing, these need to be scheduled timely. This is where a good social media calendar comes into play. Planning social media posts in advance not just ensures quality content to your audience in Houston but also helps marketers free up time to react to real-time events. With an effective social posting calendar that comes with content marketing services in Houston, you can step back and strategically plan a well-organized regular posting schedule with social content that resonates with your audience.
Complementing a strong posting schedule, your business can outsource content creation and development to Xpanding US’s content development team. Besides being unique, creative and share-worthy, we create content that is relevant to your audience. It could be running a promotion involving user generated articles or using more images than text. Xpanding US’s expertise as a top social media management company in Houston, can cater to your specific audience with content that resonates. We keep it real. We realize that when it comes to social media marketing it’s not the ‘numbers’ that count but those numbers that complete desired actions or goals. A result of quality content and engagement in real conversations.
Engaging with audience & community management
Managing your business social media account can be quite a tedious task. It may seem simple but for you to actually be able to drive or boost engagement levels, its best to consult with Xpanding US’s community monitoring experts in Houston for effective social media community management. Alerts from these monitors can intimate you of activities that need immediate attention and consultation on how to address specific concerns. This can boost interactions as a brand with audiences via real time conversations, newsletters or email campaigns. Build a brand community with a community manager that can engage with diverse people. With regular brand promotions you can gain visibility, build credibility, be featured on external blogging sites and eventually boost traffic via new strategy opportunities.
Establishing your social media brand voice & tone
By helping you ask the right questions, a branding company like Xpanding US, can help you set the right brand tone that’s consistent across social media marketing platforms. Knowing your brand tone and voice can start the right interactions with people. It determines the kind of comments you post to the type of content. As brand experts in Houston, we can help you define your persona – from friendly, professional or inspiring to setting the ideal tone for your audience – whether personal or direct and finally choosing the language – to be simple, fun or savvy.
Optimizing branding with social media profile creation
A well-optimized social profile has a lot to do with how people land on your brand page to the experience it offers. Getting the right branded cover photos and images to having your profile descriptions filled helps in establishing consistency and quality and makes being found easy. From the visual experience this service includes to the navigational experience it offers like social media links to respective accounts across the social platform or to your respective websites facilitates a solid integrated profile.
Endorsing products & services with influencer marketing
With the shift in majority of consumers relying on fellow consumers with influence to make their decisions, you should consider investing with a good influencer for your business. Influencer marketing has got a lot more to do with creating brand awareness than just improving sales. This is where Xpanding US’s network connections meet the ideal opportunities across industries to ensure you get the most relevant brand influencer across any social media platform. Expertise on social media channels like Snapchat, LinkedIn or Instagram render influencers the advantage of helping your business discover first-hand the effective methods to build relationships on that platform.
Leveraging top social media networks for business benefits
Audience personas differ with every social media platform. The ‘interests’ of LinkedIn users are so different from Facebook users and so content needs to customized accordingly to ensure optimized reach and reception. A brief look at the top social media networks can give you insights into the level of presence you’d like to maintain on each channel and how Xpanding US, as a social media marketing agency can optimize your marketing efforts.