The constant advance of digital technology has caused a huge change in the way people watch TV in the past few years. As we move through the digital age, it’s...
AI-powered tools and methods can improve personalization, efficiency, and decision-making based on data. To put them into practice in your company, you’ll need to carefully follow ethical standards, keep customers’...
That’s not how sales work at all. You might reach more people if you send a lot of templated emails, but most of the people who get them will dislike...
In 2024, digital transformation will be very important because more and more deals will be done online. New digital tools, processes, and AI technologies can make an organization more valuable...
I’ve worked in demand creation for more than ten years and have had a lot of different jobs at different companies. The job has changed a lot in that time....
Since people are naturally social, why use long decks, lots of data points, and jargon-filled messages to get your company’s message across? Oxytocin is a hormone that makes us feel...
Rapidly evolving generative AI models promise to assist grow marketing and sales processes by automating customer interactions. Are brands willing to let digital assistants take over certain aspects of the consumer journey?...
Consumer privacy has become a top priority in the digital advertising sector. New legislation and growing public concern over data gathering tactics have led firms to reconsider their strategy. As leaders in...
“When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know...
One of the problems with Google Analytics 4 (GA4) is that it’s hard to use. Other complaints sound like people want Universal Analytics (UA) back. The time when UA was...