Top 10 strategies to boost your Q4 revenue during an adops recession
Top 10 strategies to boost your Q4 revenue during an adops recession
We call it the most delightful period of the year – I’m referring to the fourth quarter. I know you’re probably not cracking open a bottle of champagne while reading this, but in all seriousness, we’re in an excellent position to optimize revenue for your site. With more advertisers competing for customers’ attention, there’s never been a better moment to sell ad space and make money.
Here’s how publishers can boost their fourth-quarter revenue:
In their ad stack, publishers can use a variety of programmatic advertising technologies. Here are some pointers to help you decide which technique is appropriate for your ad inventory:
Holiday Content that is Refreshing.
For publishers, the holiday season is one of the most profitable times of the year. With more visitors comes the desire to increase ad revenue. What better way to do so than to refresh previously developed content centered on holidays and hot topics from the previous quarter? This will provide an adequate spike in visitors to a website or websites, opening up more opportunities for generating money through advertising throughout Q4.
Advertising in Context.
Publishers who have maximized their Q4 ad revenue by adding a wide range of relevant keywords and keyphrases on their site will benefit from contextual advertising. You may lessen the danger of alienating your audience by using contextual advertising to show them adverts that are relevant to them.
Furthermore, by using contextual advertising, publishers have increased the rate at which ads are provided (compared to behavioral advertising) because the ads are not presented based on data obtained from previous browsing behaviors. Rather, contextual advertising uses keywords/keywords on a website to display adverts that are relevant to the content. For example, if a person searches for “present ideas” on an e-commerce site, the user will see a variety of products displayed alongside the search results, depending on what is currently being offered. Publishers might expect higher conversion rates this way.
Segmentation of the audience.
The key to successful segmentation is determining which audiences are more valuable to publishers than others and then informing marketers about it. This isn’t just about gaining a bigger slice of the pie for your site’s sake; it’s also about employing Audience Segmentation as part of a larger marketing strategy.
That being said, any website can receive traffic from all over the world; however, it is critical to determine who this audience is and what they enjoy so that you can design a strategy that works for them. Segmenting your consumers based on device, geography, gender, and other factors will assist you in identifying patterns in your data that can be leveraged to enhance your ad revenue.
Publishers can offer ad units to advertisers directly using segmented data and supply data for better ad targeting. This strategy benefits both parties: publishers can produce more cash depending on the demographic information provided, while advertisers have better information to target their advertising more successfully.
Every year in the fourth quarter, publishers see a surge in visitors to their websites. As a result, Q4 is an excellent time to ramp up Native Advertising.
Users appreciate viewing native advertisements since they mix in with the content. Users are not upset by native advertisements since they are integrated into the content; in fact, they frequently interact with them.
Publishers should collaborate with an adtech firm that provides native advertising for their inventory. In this manner, publishers may begin monetizing holiday traffic without interfering with their users’ experience.
Ad Units for Videos
Although banner ads are the most common kind of online advertising, they are not the only game in town. Publishers should prioritize outstream video ads during the fourth quarter.
Because they don’t require an external video player, they can be placed in a user’s feed just like a banner. Outstream video advertisements are very useful for publishers who want to experiment with video ads. They can also be used to boost the visibility of an article’s body text.
The format also provides various advantages that make it a formidable rival to traditional banner advertisements, including increased engagement and conversion rates, improved targeting possibilities (particularly with demographic targeting), and simplified ad management for publishers.
The second major reason publishers should consider using video ads is that they are far more effective than other sorts of advertising. Video advertising has a greater click-through rate (CTR) than static banners, which means they are more likely to be spotted and clicked on. When you think about it, this makes sense—if you’re trying to watch a soothing video, you probably don’t want a commercial in the middle of it! Outstream video creatives, in fact, have some of the highest reported CTRs of any form of display advertising: the average CTR for outstream video advertisements is 2.3 percent, which is nearly twice as high as the average CTR for traditional display.
Make the most of your fourth-quarter spending.
More is collaborating with thousands of publisher partners to prepare their sites and applications for maximum Q4 ad income. Here are several hidden techniques to maximize your revenue as we approach peak advertising season.
Ad Stack Preparation
Publishers can maximize Q4 ad income by focusing on seasonal content and raising competition through Header Bidding.
Headers Bidding enables publishers to boost ad stack competition, which generates revenue by lowering the prices paid for inventory.
Publishers can also benefit from premium PMPs during the fourth quarter, when there is less competition for mobile inventory. Publishers who bid on PMPs should understand what buyers are looking for (such as viewability or particular targeting) in order to successfully demonstrate their value.
Finally, publishers should focus on seasonal content to increase traffic throughout the fourth quarter. Seasonal content includes items such as “The Worst Christmas Songs Ever” and “7 Scary Things About Christmas.” Publishers may enhance traffic and income by providing readers with compelling seasonal content that is both relevant and timely.
Check your technology.
There is only one way to optimize ad revenue: the appropriate technology. If you’re establishing a new site or updating an old one, you’ll need solutions for header bidding, analytics, and the latest artificial intelligence for ad optimization.
PubGuru provides the complete package, including header bidding, smart notifications, and all the metrics you require. It is simple to implement while providing ultra-sophisticated capabilities to drive performance and optimization.
One approach for publishers to increase ad revenue is to pursue direct deals with their biggest advertisers. For certain advertisers, such as insurance companies or merchants, the fourth quarter is a significant time to buy commercials because they know it will pay off big time when all those holiday customers start buying presents and insuring their cars.
Direct relationships with advertisers enable publishers to realize performance and direct response campaign ROIs, allowing them to charge higher rates than if they relied solely on a network to sell ad impressions on their behalf. This could help a publisher earn even more income than they expected in the fourth quarter!
Make use of novel ad formats.
Print advertising is declining, and the threat of programmatic ad buying is coming. Fortunately, this is also the time of year when advertisers pay close attention to them, as they aim to attract consumers into stores by buying commercials on Black Friday and Cyber Monday. This is an excellent moment for publishers to experiment with various ad types in order to make their sites more appealing to potential purchasers.
Rich media units are one format that can be used to convey a variety of content types, ranging from animations and movies to full-fledged games. They’re excellent at capturing users’ attention, especially since they take up the entire screen. Because they have a greater impact and command higher CPMs than other advertisements.
Rich media advertising has been integrated into the workflow of most major publishers, making them easier for marketers to purchase and publishers to produce. Aside from that, we looked at the top 100 US marketers’ Q3 to Q4 movements in programmatic ad expenditure and discovered that native spending was increasing.
While it is not surprising that native advertising is becoming more popular among huge businesses, it is interesting to observe how it compares to other ad formats. From Q2 to Q3 of this year, native advertising surpassed HTML5 as the most popular format, with a 67% increase in CPMs. CPMs increased by 10% year on year in Q3-Q4.
Increase the value of EVERY asset.
To maximize your revenue, you must ensure that your site or app is being monetized in the most effective ways available. In Q4, all inventory is valuable, and there are numerous opportunities.
We can ensure that your site or app makes the most money possible by utilizing advanced technology and knowledge.
Don’t pass up any revenue possibilities as we enter the fourth quarter. The biggest money is spent on advertising over the holidays and towards the end of the year. Don’t put off optimizing your website any longer.
To increase your revenue, you must collaborate with the best ad management partner. Hands down, MonetizeMore provides the greatest adtech technology, header bidding solution, and experienced adops strategy plans in the publishers marketplace.
Contact us to get started with the greatest ad placement sweet spots so you may run ads where readers are spending the most time.
August 15, 2022
July 22, 2022