Check out which banner units we recommend for the best mobile Ad sizes in 2022

Check out which banner units we recommend for the best mobile Ad sizes in 2022

Check out which banner units we recommend for the best mobile Ad sizes in 2022

Does the size of mobile ads really matter?

Mobile device engagement is higher than ever and growing, with an estimated 5 billion mobile users on the planet.

People of all ages, generations, and genders use their smartphones everywhere they go, some for hours on end. On a regular basis, these users are flooded with communications, news events, and social media, all of which are incredibly distracting.

This makes it more important for mobile ads to be eye-catching, to be placed in the best digital spots for maximum viewability, and to use the best banner sizes to bring in the most money for publishers and help advertisers run their campaigns well.

Let’s look at some of the finest mobile ad sizes for publishers in 2022, as well as optimization methods you can start using right away:

  • In 2022, the ad units 300×250, 320×50, 300×50, and 300×100 will become increasingly common.
  • The rising stars will be 36×280 and 320×480.
  • Web interstitials or full-page web advertisements
  • Also included are optimization suggestions.

The ad unit 300×250.

This medium rectangle has been the most popular banner size since 2017, when Google revised its mobile ad types standards and abolished limits on placing 300×250 units above the fold. One of the key reasons for its appeal is that it works well on both desktop and mobile.

It also performs well because it is generally incorporated into the website’s content. The image below compares viewability to ad placement of the 300×250 unit.

Buyers prefer this placement because it is the first thing consumers see on the landing page of a mobile site. Larger mobile display ad sizes (e.g., 300×250) typically yield higher profits than smaller banner sizes (e.g., 300×250). However, being overly pushy with your ad placements can raise the likelihood of unintentional clicks and negatively impact user experiences. You don’t want to risk having your account banned as a publisher who relies on one of Google’s networks for revenue, whether it’s Ad Exchange or AdSense.

As a result, it’s advisable to follow Google’s advice and have only 50% of the ad visible above the fold. The figure below shows examples of successful 300×250 and 300×50 mobile ad specs and locations.

There are many mobile ad unit sizes to consider.

Larger advertising formats, like mobile interstitial ad sizes, have been shown to be more effective at grabbing users’ attention and paying the highest CPM rates. However, publishers should be careful with obtrusive ad formats on both the mobile and desktop versions of their sites in 2022.

There is an ongoing hunt for innovative ways to distribute ads on mobile, resulting in the emergence of these huge ad formats, which are still growing.

According to a recent Adpiler analysis, the 320×50 mobile ad size is the most popular ad size for mobile. This medium banner accounts for 27% of all ad impressions. Despite its diminutive size, it performs admirably as an Anchor Ad.

In 2022, the formats 320×50, 3005×0, and 300×100 are expected to gain popularity. But don’t overlook the importance of the 300×250 banner for mobile coverage. Because of Google’s recent launch of Web Interstitials, which supports these three sizes: 300×250, 320×480, and 336×280, 36×280, and 320×480 will be the rising stars in 2022.

In conclusion

Display on mobile devices Ad size is an important factor in advertising effectiveness and success. The smaller the size, the more difficult it is to attract user attention and engage them.

Google now enables Online Interstitials, which are full-page web advertising that appears in between page views. Publishers can make more cash from this high-performing unit while maintaining user experience. It is entirely compatible with Better Ads Standards and has a frequency cap of once per hour/user/domain.

Optimization Suggestions:

1) The mobile banner 320×50 works best as a docked/anchor unit. That is when it performs better in terms of CTR. Because it is a small ad unit, 300×250 and 320×100 units frequently outperform it when presented as a standard banner.

2) One response to ad-blocking problems is the “scroller,” a developing ad unit that covers the screen without covering the entire content. According to the IAB analysis, this ad format is non-invasive (people may scroll past them) and outperforms expandable banners in terms of inventiveness and fun.

3) The best-performing banner size is still the Medium Rectangle (300×250). Utilize the chance to integrate it above the fold.

4) Most in-banner video (IBV) suppliers prefer 300×250. They typically offer the highest CPMs, with which you can compete against Header Bidding to boost performance. To avoid slowing down the page, try to limit IBV to no more than two units.

Avoid overwhelming your users with too many interstitials in each user session. It may turn people off and cause them to avoid your site in the future. If you decide to experiment with interstitials or other obtrusive ads, keep the Ad Experience Report requirements in mind.

5) According to Google, the “Large Rectangle” (336×280) ad size is likewise a top performer. Add it to your regular mobile ad sizes (e.g., 300×250 / 336×280) to make your ad unit flexi. It has been demonstrated that it performs effectively when integrated within text content or at the end of publications.

6) Aside from ad size, the location service plus is an advantageous function of mobile devices. This makes ads more relevant to users and may result in more clicks. Geographic targeting will be important if you use an ad server, such as Google Ad Manager. Most ad networks allow you to pick which countries have campaigns accessible.

7) Examine the aesthetics of your advertisements. Keep only ad networks that supply high-definition quality creatives and avoid pixelated ones, regardless of the CPMs they offer. You cannot afford to sacrifice user experience. Non-pixelated ads have higher engagement rates and make a pleasant impression on users.

8) To increase competitiveness, you might have various ad sizes competing in the same ad spot. For example, a 300250 location may serve 320×100 and 320×50. When this occurs, the smaller adverts will always be vertically aligned at the top.

9) Find the greatest Ad Network deals. For interstitials and other mobile ad sizes, several ad networks offer flat-rate CPMs. We have demand partners at MonetizeMore that can provide as much as $10 CPM for mobile slider advertising, interstitials, anchor units, and so on.

More Google mobile SEO advice can be found here.

What comes next?

You have a mobile inventory, but you don’t know where to start. Have you made too many costly mistakes? When you work with us, we will guide you through the complex terrain of mobile ad optimization to ensure that your ad revenue develops in the proper direction.