6 best programmatic advertising agencies for 2022
6 best programmatic advertising agencies for 2022
Programmatic advertisements are among the most efficient, cost-effective, flexible, and data-driven means of purchasing sponsored media.
By 2023, programmatic technology is expected to account for 91% of total digital ad spending.
Working with a programmatic advertising agency can help you get the most out of your programmatic ad spend because of their extensive knowledge in automated ad buying and selling.
We’ve compiled this list of the top 6 programmatic ad firms to help you find a credible one. We’ll also provide you with some pointers on how to find the ideal firm to manage effective ad campaigns for your company.
Let’s get started!
What Exactly Is Programmatic Marketing?
The automated acquisition and sale of web advertising space to specific audiences and demographics are known as programmatic advertising. The technique employs machine learning and artificial intelligence algorithms on programmatic platforms outfitted with online “bidding mechanisms.”
It differs from the typical approach of purchasing ads, which involves negotiating the price, locations, and amount of impressions with a salesperson.
A programmatic advertising agency is made up of expert online marketing professionals who oversee a number of programmatic display marketing ad platforms. These companies assist you in making efficient digital media purchases through display advertising and real-time bidding.
They use data, technology, and experience to develop targeted campaigns that attract new audiences and produce revenue, as well as provide important takeaways from your campaign data to help you execute more effective ad campaigns.
Why Should Companies Use Programmatic Ads?
Six reasons why firms should adopt programmatic advertising are listed below.
There is no delay in obtaining results while using programmatic advertising. It is a fully automated procedure that allows companies and agencies to purchase ad space on websites and applications in a matter of seconds, saving time.
Increased Returns on Investment.
Programmatic advertising aids in the creation of tailored marketing campaigns on a limited budget. It provides precise and targeted targeting, resulting in fewer wasted clicks and impressions.
Because programmatic advertising allows you to purchase digital ad space rapidly, it allows you to reach your chosen audience by giving you access to an endless supply of ad inventory across millions of websites worldwide. It enables you to reach the correct users through the appropriate devices and mediums.
Superior Tracking Capability.
Advanced tracking options in programmatic advertising allow you to view the number of conversions as well as the category and value of each conversion. This assists you in identifying the campaigns, mediums, devices, keywords, ad copy, landing pages, and so on that contribute to optimum conversions.
When compared to traditional advertising, programmatic advertising provides greater transparency to marketers and advertisers. It tells you which website your ad was placed on and when it was placed. Furthermore, it assists you in determining what percentage of your advertisement was noticed.
Management in real time.
Each ad impression in programmatic advertising is tracked and reported in real time. As a result, advertising companies no longer have to wait for a campaign report to assess performance. You can change your bids and objectives as needed.
What Is the Purpose of a Programmatic Advertising Agency?
Here are the top three reasons why your company should use a programmatic advertising provider.
Algorithms are used in programmatic advertising to bring your ads in front of your target demographic. Algorithms, on their own, cannot provide the greatest outcomes. To achieve the best ROI, a combination of algorithmic automation and human intelligence is required.
Expert PPC and paid media specialists with years of expertise managing sponsored ad campaigns for various areas work for programmatic ad firms.
Through relevant searches, programmatic ad providers locate and target prospective prospects for your organization. They employ data from many ad platforms and multiple tools to assess performance metrics based on contexts, such as temperature, geolocation, user intent, and user interests.
Optimization of advertisements.
Programmatic ad firms know how to successfully optimize ad campaigns for optimal lead generation. They have talented advertising specialists who understand the art of producing compelling ad copy and intent-focused landing pages in order to cut advertising costs while increasing revenue.
The following are the top six programmatic advertising agencies:
The following are the top six programmatic advertising agencies for 2022 and beyond.
1) Single Grain
Single Grain is a full-service digital marketing firm that specializes in ROI-driven programmatic advertising. They’ve been in business since 2014 and have established themselves as a major AdWords and PPC marketing firm, assisting firms like Amazon, Salesforce, and Intuit in scaling their income.
Single Grain’s pay-per-click management team, led by founder Eric Siu, offers industry-leading skills and expertise to maximize ROI from your programmatic advertising campaigns.
Single Grain has years of expertise executing effective Google Ads campaigns across nearly every industry as a Google Premier Partner.
Hubgen is a digital marketing agency situated in the United Kingdom that was created in 2020. It was formed by Justin Elliott and Graham Taylor with the goal of providing high-quality leads to businesses in a variety of industries.
Hubgen generates leads for worldwide companies of all sizes. In 2020, the agency collaborated with a £1.5 billion healthcare brand to elevate its lead generation activity, delivering a 350% return on investment.
3) Lounge Lizard
Lounge Lizard is a renowned internet advertising business that was founded in 1998 and had offices in four different states around the United States.
They have successfully assisted various small and large-scale businesses in achieving their business objectives. Many worldwide recognized organizations, such as Canon, ESPN, and Nikon, are among their clients, demonstrating their effectiveness and success rate in internet advertising services.
Lounge Lizard has an experienced and well-trained PPC staff that creates tailored pay-per-click campaigns based on your campaign objectives. They provide ROI-focused PPC services to enhance your traffic, website conversions, and revenue quickly and affordably.
Disruptive is a digital advertising agency that has received over 1,000 good ratings. They began in 2012 and currently manage more than $250 million in annual digital advertising expenditures.
Furthermore, they have received over 50 local and national awards recognizing their competence in paid media management services. They currently have a team of 50-249 individuals committed to each campaign.
5) AMP Agency
AMP Agency is a top-rated programmatic advertising agency based in Boston that serves over 300 clients nationwide.
This agency takes brands closer to their target audiences by developing better customer journeys and resolving the most complicated marketing challenges. They offer experience management across digital and physical channels, building and operating consistent brand experiences to help businesses flourish.
Sparcmedia is a digital advertising firm created in 2009. They use the intersection of data, media, analytics, and technology to transform how brands communicate with customers.
What Is the Price of Programmatic Advertising?
Programmatic advertising is typically exchanged on a Cost Per Mille (CPM) basis, which refers to the cost of having an ad appear 1,000 times. The average CPM for programmatic advertising is $0.5 to $2.
This quantity, however, is extremely dependent on variables such as industry, device, format, and placement. Furthermore, the price is determined by the quality of listings and the level of targeting.
The amount you invest in programmatic ads is determined by your company goals and the time required to reach those goals.
Are you prepared to hire a programmatic advertising agency?
Programmatic media buying agencies are seasoned specialists who understand what it takes to create strong digital advertising campaigns to scale your company’s growth.
I’ve compiled a list of the top programmatic advertising firms to consider for your next marketing campaign.
Before partnering with an agency, complete the checks recommended in this article to assess the value of the digital marketing company.
February 19, 2024
October 9, 2023